Brand closes Q2 with $67¹ Million in sales and continues to lead high pH water category

BOTHELL, Wash. (July 25, 2019) – Essentia, the pioneer of ionized alkaline water in the U.S., ended Q2 with $67¹ Million sales, the highest retail sales in the brand’s history. Finishing with a record $22¹ Million above the second quarter of 2018, an increase of 47 percent¹ representing the company’s most successful quarter. Essentia led the growth in the premium water category, generating 58 percent¹ of category growth. In the last 52 weeks Essentia has continued to outpace sales goals and exceeded $236¹ Million in all channel sales.

Essentia credits its success over the past three months to sales velocity, increased points of distribution and broader mass awareness through it’s new integrated marketing campaign, It Might As Well Be You, that kicked-off with national advertising including TV in Q2.

“Essentia’s continued quarter over quarter growth cements our leadership position in the high pH category,” said Ken Uptain, CEO and founder of Essentia Water. “While I’m very pleased with our continued sales and growth performance, overachievement is in our brand DNA. We’re always planning for the next thing – how we can go farther and soar to new heights. We’re looking forward to building on our successes and reaching new milestones with retail availability, sales results, partnerships and more.”

Looking ahead, Essentia plans to partner with a national recycling organization that helps to educate and encourage consumers to recycle. In addition to supporting recycling initiatives, Essentia is exploring other ways to foster sustainability.

To learn more about Essentia and ongoing initiatives, or to find a retailer near you, please visit essentiawater.com.