Essentia Water - Careers

WHY WE LOVE WORKING AT ESSENTIA

“Since my first day, I noticed the very open and inclusive environment where everyone’s points of view are respected and appreciated. The dedication, passion and competitive spirit of the Essentia family is like no other! I couldn’t be
prouder to be a part of it!”

ANTONIO
Field Marketing Director

“Once I started, I was immediately invested in all the great aspects of Essentia. The people gave me energy, passion and made me feel lucky to be a part of a team. That energy, passion and gratitude hasn’t wavered for even a moment during my time here.”

NICOLE
Graphic Designer

“I love representing a product/brand that everyone loves and if they don’t yet, I know that they will. I get to help improve people’s lives one bottle at a time. Not a day goes by that I don’t hear a testimony from a customer/family member/friend on why they drink Essentia.”

JESSICA
Regional Sales Manager

Essentia - Best Marketing Social Campaign Award 2018

BEST MARKETING CAMPAIGN
2018 GLOBAL BOTTLED WATER AWARDS

Essentia - Best Label Design Award 2018

BEST PACKAGE LABEL DESIGN
2018 BEVERAGE DIGEST AWARDS

Essentia - Best Functioning Water Award 2018

BEST FUNCTIONAL WATER
2018 GLOBAL BOTTLED WATER AWARDS

BRAND OF THE YEAR, 2019 BevNET ‘BEST OF’ AWARDS

At Essentia, we’re always on the lookout for positively charged people who can bring passion and energy to the team. As the #1 ionized alkaline water brand in the nation, we’re enjoying explosive growth, and that means we need like-minded individuals to join our team.

Vice President of Sales Development

location:

Bothell, WA

Department:

Type:

Full Time

Minimum Experience:

Experienced

+ expand

In this newly created role, the Vice President (VP) of Sales Development is responsible for leading the sales planning, trade analytics, trade marketing and category management functions at Essentia.  As part of the sales senior leadership team, this role will report to the SVP of Sales and is expected to be the conduit between the Brand Marketing, Finance, Supply Chain and Field Sales functions exemplifying true leadership and collaboration across functions.  The VP will support the company strategy and sales teams in tailoring national plans to local market activation.  They will develop distribution, shelving, merchandising and promotional (DSMP) strategies and tactics aligned with brand objectives. 

Under the VP’s leadership, the Sales Development function will deliver value-added customer & consumer insights and collaborate with internal cross-functional partners as the voice of sales on all projects. The VP and the Sales Development Team will lead the field sales teams through the account planning process and assist with the execution of the sales plan with customers. The VP will also:

  • work closely with the field sales team members by providing input and guidance to drive performance success and trade productivity using analytics to help the customer teams achieve their specific objectives.
  • create effective channel strategies and plans, which should be consistent with brand direction adapted to local market realities.
  • be accountable for the development and execution of the trade strategy, from ideation through post-evaluation, including all associated sales support actions (main point of contact for field sales).

A primary focus will be to transform our sales strategy and planning efforts from being largely tactical, data challenged and opportunistic to systematic, data driven, strategic & insights led. The ideal candidate will be savvy in sales, marketing and trade finance. This role lead a cross-functional team of 6- 8 people to support these efforts.

KEY RESPONSIBILITIES:

  • Manage analytics, trade spend, and return on investment
  • Ensure brand strategies are executed and communicated to field sales by partnering with Marketing and Corporate Strategy teams.
  • Ensure spending is within Trade guidelines by channel and customer by partnering with Finance and Field Sales teams.
  • Gain alignment on key brand strategies to inform customer/channel DSMP tactics.
  • Ensure data story development and needs to support customer specific needs and objectives through collaboration with Field Sales.
  • Advocate internally for customer and channel specific items and programs
  • Continually monitor and evaluate account specific merchandising/trade effectiveness
  • Continually work with marketing & field sales and in-store merchandising/marketing opportunities
  • Collaborate with marketing and finance on the sales inputs for commercial planning processes
  • Lead and be accountable for the success of the category management function within Essentia
  • Ensure that category management group creates the right insights and better sell-in stories to drive our leadership and stewardship of the Premium Water category
  • Ensure that content and materials area strategically aligned with the BU and broader marketing strategies and help to influence broader strategy with clear understanding of shopper behavior and retail dynamics (shelf space, assortment, etc.)

POSITION REQUIREMENTS:

  • Bachelor’s degree in business or a related field.
  • At least 10 years of relevant sales experience in the Beverage or Consumer Packaged Goods (CPG) industries.  Particular emphasis on sales planning, category management and data analytics
  • Strong command of business mathematics with strong analytical skills.
  • Excellent written and verbal communication skills.
  • Demonstrate ability to think strategically, and drive execution against goals.
  • Productive working in a collaborative, team environment with minimal oversight
  • Ability to travel overnight and work alternative days/hours as needed, and with proper notification.
  • Proven leader with experience both managing teams
  • Strong proficiency working with Microsoft Office products, including Excel and PowerPoint.

OUR EMPLOYEES:

Our employees are the face of Essentia. They’re pivotal in helping us further our mission to improve people’s lives through better hydration. They help us create those moments of genuine connection with our customers and they’re passionate about helping people be their best.

At Essentia, we’re always on the lookout for positively charged people who bring passion and energy to the team and who love our brand.  As the #1 ionized alkaline water brand nationally, we’re enjoying explosive growth and need like-minded individuals to join our team.  People who bring diversity, big ideas, and inspiration to everything that we do. If this sounds like you, tell us what you’d like to do at Essentia.

Division Vice President – ECommerce

location:

Bothell, WA

Department:

Type:

Full Time

Minimum Experience:

Experienced

+ expand

POSITION SUMMARY:

In this newly created role, the Division Vice President (DVP) of ECommerce will be accountable for leading growth, entry & commercial effectiveness across all our Ecommerce, retailer web and delivery, and consumer channels. The DVP of ECommerce will collaborate with cross-functional internal and external partners to manage all aspects of the Essentia’s ECommerce business including, business planning, content strategy and development, promotional campaigns and other online marketing, website design, customer service, web analytics and web technologies.

A primary focus will be to transform our ECommerce and consumer channel strategy from being tactical, follower and opportunistic to systematic, strategic & insights led. The ideal candidate will be savvy in sales, marketing and financial delivery aspects of ECommerce & consumer channels including Amazon, Walmart.com, SamsClub.com and others. This role directly reports to the SVP of Sales and may ultimately create a team to support these efforts.

POSITION RESPONSIBILITIES

  • Lead the development and execution of strategic and tactical business plans with our current Broker network and other members of the cross functional team supporting the ECommerce strategy.
  • Lead the effective planning and execution of our ECommerce strategy, working cross-functionally with teams to ensure QA and timely publishing of all web content.
  • Potentially build and lead a team of ECommerce professionals that can effectively help develop and execute creative ECommerce solutions.
  • Direct integrated campaigns that will deliver an increase in conversion rates, overall order size and managing margin performance across a variety of product lines.
  • Provide thought leadership, innovation and process optimization initiatives such as implementing ECommerce software and other industry best practices.
  • Identify new areas of ECommerce and retailer partner opportunity beyond current brand offering.
  • Identify, track and report on search media and Google Analytics KPIs as they relate to ECommerce utilizing 3rd party measurement tools when possible.

POSITION REQUIREMENTS:

  • Bachelor’s degree in business or a related field.
  • At least 10 years of relevant sales experience in the Beverage or Consumer Packaged Goods (CPG) industries.
  • Proven success developing, executing and maintaining sophisticated digital commerce brand strategies, successful delivery of business value, and near and mid-term growth for a brand.
  • Strong command of business mathematics with strong analytical skills.
  • Excellent written and verbal communication skills.
  • Demonstrate ability to think strategically, and drive execution against goals.
  • Productive working in a collaborative, team environment with minimal oversight
  • Ability to travel overnight and work alternative days/hours as needed, and with proper notification.
  • Seasoned professional in the digital retailing market, B2B and B2C experience a plus.
  • Extensive knowledge of eCommerce technologies, tactics, and sophisticated analytics.
  • Proven leader with experience both managing teams of 6-8 people and execution of large eCommerce projects.
  • Strong proficiency working with Microsoft Office products, including Excel and PowerPoint.

 

OUR EMPLOYEES:

Our employees are the face of Essentia. They’re pivotal in helping us further our mission to improve people’s lives through better hydration. They help us create those moments of genuine connection with our customers and they’re passionate about helping people be their best.

At Essentia, we’re always on the lookout for positively charged people who bring passion and energy to the team and who love our brand.  As the #1 ionized alkaline water brand nationally, we’re enjoying explosive growth and need like-minded individuals to join our team.  People who bring diversity, big ideas, and inspiration to everything that we do. If this sounds like you, tell us what you’d like to do at Essentia.

Director of PR & Influencer Marketing

location:

Bothell, WA

Department:

Type:

Full Time

Minimum Experience:

Experienced

+ expand

Opportunity:
Essentia Water, the #1 supercharged ionized alkaline water in the premium bottled water category, is looking for a talented and passionate individual to join our growing marketing team. Based in our custom designed Bothell (Kirkland border), Washington corporate office, the Director, PR & Influencer Marketing reports directly to the Senior Director of Corporate Communications & PR.  In this role, the Director will be responsible for developing and overseeing strategic planning and execution of the PR plan, primarily focused on consumer media relations.  Manage and work closely with the PR agency of record, Porter Novelli as well as manage budget reconciliation.  Oversight for the combined team of PR & Influencer Marketing. This individual will also be responsible for helping to position our corporate social responsibility (CSR) including sustainability efforts with consumer media.

We are looking for a leader and team player who has a real passion for consumer PR and influencer relations and thrives on working in a fast paced, start-up environment. This is a hands-on job for a PR professional who is both capable of strategic thinking as well as delivering on tactical execution.  This digitally savvy and excellent people manager takes pride in being results oriented, successful in an integrated team environment and having an impact on the company vision.  Working at Essentia is a natural fit for someone who is passionate about health & wellness and who believes in and wants to help people improve their lives through better hydration.

What you get to do every day:

  • Lead PR strategies and programs that bring the brand narrative, values and vision to life through creative storytelling and engaging consumer media relations
  • Responsibility for overall budget management for PR and Influencer Marketing
  • Serve as a strategic partner to the Senior Director and the PR Agency to develop and execute effective and thoughtful PR programs
  • Work closely with and provide day/day interface and management of our PR Agency of record, Porter Novelli aligned with budget management
  • Help to write a variety of content as well as develop spokespersons for consumer media relations efforts
  • Collaborate across multiple functions on strategic campaigns and PR activities in support of brand objectives
  • May assist and/or staff media-related activities, PR activations or marketing events that have a PR component
  • Oversee development of PR assets related to campaigns and individual projects
  • Lead and drive planning and execution for identified PR events or activations
  • In conjunction with our PR and Influencer Marketing team (and support from our PR Agency as well as Influencer Marketing Agency) analyze and measure and internally report on results of all PR and Influencer Marketing efforts
  • Provide strategic oversight and management to the day-to-day Influencer marketing team (includes input/POV and strategic counsel on “best-in-class” influencer marketing programs

What you bring to the role:

  • BA degree in Public Relations, Journalism, Communications or related field
  • 8+ years’ corporate (in-house) experience in corporate communications and public relations with some agency experience and influencer marketing knowledge preferred
  • Deeply knowledgeable about the millennial audience, the categories and editorial content that drives impact and credibility with this target
  • Experience working on a consumer lifestyle brand (brands targeting millennial audience preferred)
  • Social media literate and In touch with pop culture, sports and entertainment, fashion and fitness and who or what are influencing and driving consumer trends
  • Strong media relations skills and ability to develop pitch angles particularly within challenging industries
  • Experience working with PR agencies as well as other agencies in the marketing mix along with day-to-day management experience 
  • Highly organized with the ability to prioritize and lead with confidence while possessing a professional leadership style and a strong work ethic
  • Entrepreneurial spirit, curious and not afraid to take risks, challenge the status quo and encourage excellence across the team
  • Excellent verbal and written communications skills
  • Strategic mindset with excellent project management skills and the ability to set and achieve goals, meet deadlines, and multi-task in a fast-paced, start-up environment
  • Executional drive and excellence that showcases listening ability and a strong attention to detail
  • Strong interpersonal skills that foster teamwork, builds confidence and support for one's ideas
  • Demonstrated communication skills with an ability to communicate well both upwardly and cross functionally
  • Good knowledge of social media platforms, trends, and measurement approaches
  • Maintains a professional leadership style, a positive attitude, demonstrates sound judgment and is collaborative by nature
  • Proficient in Office: MS Word, Excel, PowerPoint and Sharepoint a plus
  • Ability to work during some evenings and weekends as may be required for PR related activities or events
  • Ability to travel across the U.S. as needed

DISCOVER OUR COMMUNITY

Discover Our Community - #Essentianation

Like-minded people competing, performing, creating and striving to be the best version of themselves. We believe in living passionately, purposefully and that ionized hydration is the key to unlocking your full potential

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