Essentia Water - Careers

WHY WE LOVE WORKING AT ESSENTIA

“Since my first day, I noticed the very open and inclusive environment where everyone’s points of view are respected and appreciated. The dedication, passion and competitive spirit of the Essentia family is like no other! I couldn’t be
prouder to be a part of it!”

ANTONIO
Field Marketing Director

“Once I started, I was immediately invested in all the great aspects of Essentia. The people gave me energy, passion and made me feel lucky to be a part of a team. That energy, passion and gratitude hasn’t wavered for even a moment during my time here.”

NICOLE
Graphic Designer

“I love representing a product/brand that everyone loves and if they don’t yet, I know that they will. I get to help improve people’s lives one bottle at a time. Not a day goes by that I don’t hear a testimony from a customer/family member/friend on why they drink Essentia.”

JESSICA
Regional Sales Manager

Essentia - Best Marketing Social Campaign Award 2018

BEST MARKETING CAMPAIGN
2018 GLOBAL BOTTLED WATER AWARDS

Essentia - Best Label Design Award 2018

BEST PACKAGE LABEL DESIGN
2018 BEVERAGE DIGEST AWARDS

Essentia - Best Functioning Water Award 2018

BEST FUNCTIONAL WATER
2018 GLOBAL BOTTLED WATER AWARDS

At Essentia, we’re always on the lookout for positively charged people who can bring passion and energy to the team. As the #1 ionized alkaline water brand in the nation, we’re enjoying explosive growth, and that means we need like-minded individuals to join our team.

Creative Copywriter

location:

Bothell, WA

Department:

Type:

Full Time

Minimum Experience:

Experienced

+ expand

Essentia Water, a national leader within the premium bottled water category, is looking for a talented and passionate Creative Copywriter to join our growing creative team. The Creative Copywriter supports the Creative Director and in-house studio to create breakthrough creative work that drives the Essentia brand forward. The CC is responsible for copy and working closely with partnered Art Director to bring to life conceptual ideas that map to a creative brief.  The CC must exhibit outstanding creative judgment and work collaboratively with the design team in achieving the highest possible standards for all materials that require copy within design. The CC needs strong working knowledge of servicing in-house clients’ and solving business challenges creatively.

 

KEY RESPONSIBILITIES:

  • Partners with Art Director and creative team to develop creative campaigns and concepts of outstanding quality for social media, website, advertisements, retail, promotions and corporate materials.
  • Researches and has an in-depth knowledge of the millennial audience to ensure ability to write accurate, on-target copy/concept narratives for assigned projects.
  • Writes copy that helps to build broad brand awareness, products and product benefits.
  • Partner with the art director and interpret concepts/narrative copy into completed design. Supply copy to complete a creative idea when a big idea originates from a graphic concept rather than an idea narrative.
  • Collaborates with art director and creative team to artfully build creative solutions to address specific project objectives.
  • Brainstorms and strategizes with creative team to help develop creative direction with a focus on the copy of marketing materials.
  • Oversees copy from inception through completion to ensure the highest level of quality, and accuracy are maintained through the approval process.
  • Creates all in-house copy for approval, that feeds into designs/layouts, etc.
  • Assures that all copy is checked and proofread.
  • Works to ensure copy/concepts serve the purpose of the brief.
  • Assists in writing proposals, marketing plans, etc., as requested.
  • Assists in drafting company communications, i.e. corporate materials, web content.
  • Contributes original material to company social media on a regular basis. (Paid/Organic)
  • Maintains current software skills compatible with the needs of other creative team members.


WHAT WE’RE LOOKING FOR:

  • A degree in advertising, marketing or related field and or 5+ years of creative copywriting experience that is consumer facing.
  • Ability to actively participate in the ideation process leveraging research, analytics and brand insights.
  • Ability to state opinions clearly and can verbally describe and present visual concepts.
  • Willingness to produce work that adheres to brand guidelines and brand voice.
  • Ability to adapt to changing deadlines, priorities, and directions with a whatever it takes to get the job done mindset.
  • An understanding that all projects require strict attention to detail so that work is on-time, on-brief, on-budget and on-strategy.
  • Forward thinking mindset in anticipation of business objectives.
  • Excellent communication skills.
  • Strong creative conceptualization skills that can transform into idea narratives and consumer copy.
  • Outstanding conceptual portfolio examples. (please include link to portfolio)
  • External agency experience and/or In-House agency experience. (Preferred)

Director of PR & Influencer Marketing

location:

Bothell, WA

Department:

Type:

Full Time

Minimum Experience:

Experienced

+ expand

Opportunity:
Essentia Water, the #1 supercharged ionized alkaline water in the premium bottled water category, is looking for a talented and passionate individual to join our growing marketing team. Based in our custom designed Bothell (Kirkland border), Washington corporate office, the Director, PR & Influencer Marketing reports directly to the Senior Director of Corporate Communications & PR.  In this role, the Director will be responsible for developing and overseeing strategic planning and execution of the PR plan, primarily focused on consumer media relations.  Manage and work closely with the PR agency of record, Porter Novelli as well as manage budget reconciliation.  Oversight for the combined team of PR & Influencer Marketing. This individual will also be responsible for helping to position our corporate social responsibility (CSR) including sustainability efforts with consumer media.

We are looking for a leader and team player who has a real passion for consumer PR and influencer relations and thrives on working in a fast paced, start-up environment. This is a hands-on job for a PR professional who is both capable of strategic thinking as well as delivering on tactical execution.  This digitally savvy and excellent people manager takes pride in being results oriented, successful in an integrated team environment and having an impact on the company vision.  Working at Essentia is a natural fit for someone who is passionate about health & wellness and who believes in and wants to help people improve their lives through better hydration.

What you get to do every day:

  • Lead PR strategies and programs that bring the brand narrative, values and vision to life through creative storytelling and engaging consumer media relations
  • Responsibility for overall budget management for PR and Influencer Marketing
  • Serve as a strategic partner to the Senior Director and the PR Agency to develop and execute effective and thoughtful PR programs
  • Work closely with and provide day/day interface and management of our PR Agency of record, Porter Novelli aligned with budget management
  • Help to write a variety of content as well as develop spokespersons for consumer media relations efforts
  • Collaborate across multiple functions on strategic campaigns and PR activities in support of brand objectives
  • May assist and/or staff media-related activities, PR activations or marketing events that have a PR component
  • Oversee development of PR assets related to campaigns and individual projects
  • Lead and drive planning and execution for identified PR events or activations
  • In conjunction with our PR and Influencer Marketing team (and support from our PR Agency as well as Influencer Marketing Agency) analyze and measure and internally report on results of all PR and Influencer Marketing efforts
  • Provide strategic oversight and management to the day-to-day Influencer marketing team (includes input/POV and strategic counsel on “best-in-class” influencer marketing programs

What you bring to the role:

  • BA degree in Public Relations, Journalism, Communications or related field
  • 8+ years’ corporate (in-house) experience in corporate communications and public relations with some agency experience and influencer marketing knowledge preferred
  • Deeply knowledgeable about the millennial audience, the categories and editorial content that drives impact and credibility with this target
  • Experience working on a consumer lifestyle brand (brands targeting millennial audience preferred)
  • Social media literate and In touch with pop culture, sports and entertainment, fashion and fitness and who or what are influencing and driving consumer trends
  • Strong media relations skills and ability to develop pitch angles particularly within challenging industries
  • Experience working with PR agencies as well as other agencies in the marketing mix along with day-to-day management experience 
  • Highly organized with the ability to prioritize and lead with confidence while possessing a professional leadership style and a strong work ethic
  • Entrepreneurial spirit, curious and not afraid to take risks, challenge the status quo and encourage excellence across the team
  • Excellent verbal and written communications skills
  • Strategic mindset with excellent project management skills and the ability to set and achieve goals, meet deadlines, and multi-task in a fast-paced, start-up environment
  • Executional drive and excellence that showcases listening ability and a strong attention to detail
  • Strong interpersonal skills that foster teamwork, builds confidence and support for one's ideas
  • Demonstrated communication skills with an ability to communicate well both upwardly and cross functionally
  • Good knowledge of social media platforms, trends, and measurement approaches
  • Maintains a professional leadership style, a positive attitude, demonstrates sound judgment and is collaborative by nature
  • Proficient in Office: MS Word, Excel, PowerPoint and Sharepoint a plus
  • Ability to work during some evenings and weekends as may be required for PR related activities or events
  • Ability to travel across the U.S. as needed

Influencer Marketing Coordinator

location:

Bothell, WA

Department:

Type:

Full Time

Minimum Experience:

Experienced

+ expand

Opportunity:
Essentia Water, the #1 supercharged ionized alkaline water in the premium bottled water category, is looking for a talented and passionate individual to join our growing marketing team. Based in our Bothell, Washington corporate office, the Influencer Marketing Coordinator will report directly to the Senior Manager, Influencer Marketing.  In this role, the Coordinator will support the day-to-day execution of Essentia’s Influencer Marketing function while collaborating with the marketing mix. Responsibilities will include, but not limited to, project coordination, influencer research, ongoing tracking and reporting. This individual will also be responsible for ensuring the central document hub is maintained on SharePoint among other administrative tasks.

We are looking for a team player who has a passion for communication and relationship-building, and thrives in a fast-paced, start-up environment. This individual will be detail-oriented with strong organizational skills and takes pride in being successful and making an impact. Working at Essentia is a natural fit for someone who is a health and fitness minded individual, who believes in and wants to help people improve their lives through better hydration.

What you get to do every day:

  • Provide coordination support for Essentia’s Influencer Marketing programs on a day-to-day basis, with a primary focus for the influencer marketing workstreams
  • Assess and field influencer inquiries in a timely manner, responding to select inquiries as appropriate
  • Support the process for incoming influencer applications, including research and response
  • Ongoing social media monitoring for influencer compliance, per the program guidelines
  • Responsible for maintaining influencer marketing program trackers and ensure its continually up-to-date
  • Support ongoing water fulfillment process, such as logistics, in partnership with the Office Coordinator
  • Support logistical planning for influencer marketing and coordination of influencer specific activations
  • Responsible for gathering data and drafting recurring reports, including weekly coverage & highlights report
  • Leverage influencer marketing management tool on all influencer tracking and data analytics needs to report on key results of influencer marketing efforts
  • Responsible for being a knowledge leader in a rapidly growing and changing industry, being able to stay on top of industry and competitor trends

 

What you bring to the role:

  • Minimum one year of work experience in influencer relations, public relations and/or social media preferred
  • Strong project coordination and writing skills with an ability to set and achieve goals, meet deadlines and multitask in a fast-paced, start-up environment
  • Passionate about consumer lifestyle brands and youth marketing
  • Some knowledge of the entertainment industry, sports, fashion and/or health & fitness categories
  • Knowledge of social media platforms, trends and measurement approaches as well as tools
  • Demonstrated communication skills with an ability to communicate well both upwardly and cross-functionally
  • Strong interpersonal skills that foster teamwork, build confidence and support for one's ideas
  • Maintains a positive attitude, demonstrates sound judgment and is collaborative by nature
  • Proficient in Microsoft Office: Word, Excel, PowerPoint
  • BA degree in Marketing, Communications, Public Relations or related-field preferred; Strong interest in working on consumer lifestyle brands

Sr. Manager, Influencer Marketing

location:

Bothell, WA

Department:

Type:

Full Time

Minimum Experience:

Experienced

+ expand

Opportunity:
Essentia Water, the #1 supercharged ionized alkaline water in the premium bottled water category, is looking for a talented and passionate individual to join our growing marketing team. Based in our custom designed Bothell, Washington corporate office, the Senior Manager, Influencer Marketing reports directly to the Director of PR & Influencer Marketing. In this role, the Senior Manager will be responsible for the strategy, planning and execution of the company’s influencer marketing efforts. As part of strategic planning, the Senior Manager will be responsible for developing specific activation plans for select influencers that will also align into larger integrated marketing plans.

We are looking for a leader and a team player who has a real passion for marketing and thrives on working in a fast paced, start-up environment. This individual will possess a great attention to detail, attuned to pop culture, sports and entertainment as well as be digitally savvy with a social media emphasis.  This individual will take pride in achieving results and being successful in an integrated, corporate environment.  Working at Essentia is a natural fit for someone who is a health & fitness minded individual, who believes in and wants to help people improve their lives through better hydration.

 

What you get to do every day:

  • Participate in annual strategic planning and develop and execute the strategic plan for the overall influencer program (both paid and in-kind)
  • Provide management for assigned work with the Influencer agency (Starpower) and any other IM resources (such as online tools, etc.)
  • Help develop and be responsible to manage influencer marketing budget day-to-day
  • Establish influencer marketing KPIs and provide performance reporting (weekly, monthly and quarterly) as well as recommendations for strategic adjustments
  • Work with the influencer agency to deliver on agreed upon monitoring and analytics
  • Ensure influencer integration within consumer campaigns and overall marketing efforts
  • Manage and oversee direct report(s):  Influencer Marketing Coordinator
  • Direct and manage the day-to-day efforts of the overall influencer marketing program, including ongoing prioritization, organization and strategic counsel 
  • Collaborate with cross-functional teams on integrated efforts, from evaluation to planning and execution, ensuring key internal stakeholders are up to date on progress
  • Drive relationship and act as primary point of contact for paid influencer(s) and as appropriate with select in-kind influencer(s)
  • Lead Essentia brand training for paid and in-kind influencers, along with oversight for creation of supporting materials
  • Provide onsite staffing support for events, photo shoots, etc.

What you bring to the role:

  • BA degree in Marketing, Public Relations, Communications or related field
  • 5+ years’ corporate (in-house) experience in influencer marketing preferred and/or proven experience in influencer marketing
  • In-depth knowledge and passion in key categories of fashion, entertainment and sports
  • Deeply knowledgeable about the millennial audience and influencers in categories that drive impact and credibility with this target
  • Experience working for a world class consumer brand and in youth marketing
  • Ability to take higher level strategic direction from marketing leadership and act on it
  • Track record of building personal, high touch relationships with key influencers and partners
  • Excellent verbal and written communications skills
  • Strategic mindset with excellent project management skills and the ability to set and achieve goals, meet deadlines, and multitask in a fast-paced, start-up environment
  • Executional drive and excellence that showcases listening ability and a strong attention to detail
  • Strong interpersonal skills that foster teamwork, build confidence and support for one's ideas
  • Demonstrated communication skills with an ability to communicate well both upwardly and cross functionally
  • Good knowledge of social media platforms, trends, and measurement approaches as well as tools
  • A strong work ethic with a positive attitude, sound judgment and collaborative by nature
  • Proficient in Office: MS Word, Excel, PowerPoint and Basecamp a plus
  • Ability to work during some evenings and weekends as may be required for influencer marketing-related activities or events
  • Ability to travel across the U.S. as needed

Director of Integrated Marketing

location:

Bothell, WA

Department:

Type:

Full Time

Minimum Experience:

Experienced

+ expand

Essentia Water, the #1 supercharged ionized alkaline water in the premium bottled water category is looking for a talented and passionate individual to join our growing marketing team. The Director of Integrated Marketing is a critical role within the marketing team, reporting to the Head of Integrated Marketing, responsible for planning and developing marketing strategy and brand experiences across the consumer journey. To ensure tight integration, the director will work with cross functional teams including creative and media agencies, PR, retail, and insights among others to develop and execute tightly integrated campaigns that drive broad awareness and product demand, stay abreast of competitive and consumer trends, and identify new opportunities that will grow the brand. This role demands a strong, strategic leader with deep experience in digital strategy and cross channel integration. This position is in Bothell, WA

 

What you get to do every day?

  • Working closely with head of integration and cross functional teams, lead the development and execution of tightly integrated go-to-market plans for key initiatives and campaigns
  • Develop the company's strategic roadmap for the brand’s digital experience and that integrates across all consumer touchpoints
  • Drive integration of our digital and social media strategies with offline campaigns and PR that drive broader brand visibility and loyalty
  • Develop effective web strategy aimed to take web experience to the next level, working closely with the senior website marketing manager
  • Drive development and use of customer journey maps to ensure a consumer centric perspective.
  • Lead integrated trial driving campaign built to generate high demand
  • Nurture and grow an inspired team, with two current direct reports
  • Working closely with agency partners oversee campaign execution and measurement including creative development to ensure best-in-class cross-channel execution and brand consistency.
  • Collaborate with agency partners and cross-channel teams, on integrated marketing performance analytics and provide insights and actionable recommendations especially as it relates to digital marketing
  • Utilize customer insights to develop and execute a CRM program
  • Actively own all existing, emerging and future digital marketing channels, including providing updates and POVs on trends
  • Cultivate trusting relationships with creative agency partners as well as cross functional teams
  • Budget oversight
  • Approximate time: task allocation:
    • 35% strategic
    • 20% executional
    • 25% analytics & insights
    • 15% team management
    • 5% budget

 

What you bring to the role:

  • Proven track record of digital marketing and integration successes equally showcasing strategic, innovative, effective thinking
  • A strategic marketer with experience building integrated go-to-market plans
  • Strong, adept communicator. Ability to communicate with Executive Management and create strong relationships throughout all functions within the organization
  • Leader. Experience in driving cross functional integration across multiple channel teams including external agency partners. Strong people management skills
  • Direct experience working across programmatic media, paid search, direct media, and paid social, a plus.
  • Strong skills in analytics and developing marketing performance reporting models
  • Understanding of CRM, acquisition strategies and loyalty programs
  • Working understanding of related digital disciplines such as User Experience, Content Strategy & Creation, Production, etc.
  • Consumer packaged goods and/or consumer lifestyle brand experience a must
  • Experience in an entrepreneurial environment will be helpful
  • Master problem solver
  • Excellent project management skills with an ability to set and achieve goals, meet deadlines, and multitask in a fast-paced environment
  • Bias toward action and strong sense of urgency
  • Executional excellence that demonstrates attention to detail
  • BA degree in Marketing or related field
  • 10+ years marketing experience, inclusive of integrated marketing

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Like-minded people competing, performing, creating and striving to be the best version of themselves. We believe in living passionately, purposefully and that good hydration is the key to unlocking your full potential

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