Essentia Water - Careers

WHY WE LOVE WORKING AT ESSENTIA

“Since my first day, I noticed the very open and inclusive environment where everyone’s points of view are respected and appreciated. The dedication, passion and competitive spirit of the Essentia family is like no other! I couldn’t be
prouder to be a part of it!”

ANTONIO
Field Marketing Director

“Once I started, I was immediately invested in all the great aspects of Essentia. The people gave me energy, passion and made me feel lucky to be a part of a team. That energy, passion and gratitude hasn’t wavered for even a moment during my time here.”

NICOLE
Graphic Designer

“I love representing a product/brand that everyone loves and if they don’t yet, I know that they will. I get to help improve people’s lives one bottle at a time. Not a day goes by that I don’t hear a testimony from a customer/family member/friend on why they drink Essentia.”

JESSICA
Regional Sales Manager

Essentia - Best Marketing Social Campaign Award 2018

BEST MARKETING CAMPAIGN
2018 GLOBAL BOTTLED WATER AWARDS

Essentia - Best Label Design Award 2018

BEST PACKAGE LABEL DESIGN
2018 BEVERAGE DIGEST AWARDS

Essentia - Best Functioning Water Award 2018

BEST FUNCTIONAL WATER
2018 GLOBAL BOTTLED WATER AWARDS

At Essentia, we’re always on the lookout for positively charged people who can bring passion and energy to the team. As the #1 ionized alkaline water brand in the nation, we’re enjoying explosive growth, and that means we need like-minded individuals to join our team.

Director of Integrated Marketing

location:

Bothell, WA

Department:

Type:

Full Time

Minimum Experience:

Experienced

+ expand

Opportunity:
Essentia Water, the #1 supercharged ionized alkaline water in the premium bottled water category is looking for a talented and passionate individual to join our growing marketing team. The Director of Integrated Marketing is a critical role within the marketing team, reporting to the Head of Integrated Marketing, responsible for planning and developing marketing strategy and brand experiences across the consumer journey. To ensure tight integration, the director will work with cross functional teams including creative and media agencies, PR, retail, and insights among others to develop and execute tightly integrated campaigns that drive broad awareness and product demand, stay abreast of competitive and consumer trends, and identify new opportunities that will grow the brand. This role demands a strong, strategic leader with deep experience in digital strategy and cross channel integration. This position is in Bothell, WA

 

What you get to do every day?

  • Working closely with head of integration and cross functional teams, lead the development and execution of tightly integrated go-to-market plans for key initiatives and campaigns
  • Develop the company's strategic roadmap for the brand’s digital experience and that integrates across all consumer touchpoints
  • Drive integration of our digital and social media strategies with offline campaigns and PR that drive broader brand visibility and loyalty
  • Develop effective web strategy aimed to take web experience to the next level, working closely with the senior website marketing manager
  • Drive development and use of customer journey maps to ensure a consumer centric perspective.
  • Lead integrated trial driving campaign built to generate high demand
  • Nurture and grow an inspired team, with two current direct reports
  • Working closely with agency partners oversee campaign execution and measurement including creative development to ensure best-in-class cross-channel execution and brand consistency.
  • Collaborate with agency partners and cross-channel teams, on integrated marketing performance analytics and provide insights and actionable recommendations especially as it relates to digital marketing
  • Utilize customer insights to develop and execute a CRM program
  • Actively own all existing, emerging and future digital marketing channels, including providing updates and POVs on trends
  • Cultivate trusting relationships with creative agency partners as well as cross functional teams
  • Budget oversight
  • Approximate time: task allocation:
    • 35% strategic
    • 20% executional
    • 25% analytics & insights
    • 15% team management
    • 5% budget

 

What you bring to the role:

  • Proven track record of digital marketing and integration successes equally showcasing strategic, innovative, effective thinking
  • A strategic marketer with experience building integrated go-to-market plans
  • Strong, adept communicator. Ability to communicate with Executive Management and create strong relationships throughout all functions within the organization
  • Leader. Experience in driving cross functional integration across multiple channel teams including external agency partners. Strong people management skills
  • Direct experience working across programmatic media, paid search, direct media, and paid social, a plus.
  • Strong skills in analytics and developing marketing performance reporting models
  • Understanding of CRM, acquisition strategies and loyalty programs
  • Working understanding of related digital disciplines such as User Experience, Content Strategy & Creation, Production, etc.
  • Consumer packaged goods and/or consumer lifestyle brand experience a must
  • Experience in an entrepreneurial environment will be helpful
  • Master problem solver
  • Excellent project management skills with an ability to set and achieve goals, meet deadlines, and multitask in a fast-paced environment
  • Bias toward action and strong sense of urgency
  • Executional excellence that demonstrates attention to detail
  • BA degree in Marketing or related field
  • 10+ years marketing experience, inclusive of integrated marketing

Area Sales Manager

location:

Boston, MA

Department:

Type:

Full Time

Minimum Experience:

Experienced

+ expand

POSITION SCOPE:

The Area Sales Manager (ASM) is the key street-level sales person in the assigned geography.  He/she is responsible for the execution of a go to market strategy that includes both DSD and Direct Routes to Market that meets or exceeds annual objectives.

The Area Sales Manager reports to the Region Sales Manager (RSM) in his/her territory

JOB RESPONSIBILITIES

  • Responsible for growing sales & market share by identifying and creating new business and increasing the customer base within the region.
  • Implements Sales strategies to deliver annual volume objectives of the region
  • Continuously monitor & report competitive activities and keep abreast of market trends
  • Monitor the performance of distributors within the area. Identify issues and take action to deal with them
  • Rollout and champion Essentia’s brand platform across all market segments.

This includes:  

  • Use the ShelvSpace app daily to record account calls, accomplishments & opportunities
  • Maintain and expand account & package distribution for maximized sales in the region.
  • Work with Distributor personnel and retailers to ensure sales, distribution and merchandising objectives are met.
  • Train & develop Distributor sales personnel on brand standards to optimize sales performance.
  • Support Key Retailer Sales calls with RSM/FMM’s as required.
  • Effectively leverage Field Marketing resources with local retailers
  • In conjunction with RSM, manage all sales expenses and budgets for region. 

JOB REQUIREMENTS

  • At least 3 years business/sales experience or equivalent education.  College degree preferred.
  • Experience working for or with DSD Distributors a must.
  • Account sales experience is a plus.
  • Working knowledge of Microsoft office products.
  • Good command of business mathematics with strong analytical skills
  • Good written and verbal communication skills.
  • Productive working in a collaborative, team environment with minimal oversight
  • Ability to comfortably lift 50 lbs.
  • Some overnight travel required

Social Media Manager

location:

Bothell, WA

Department:

Type:

Full Time

Minimum Experience:

Experienced

+ expand

POSITION SUMMARY:

Essentia Water, the #1 supercharged ionized alkaline water in the premium bottled water category, is seeking a talented and passionate individual to join our growing team. Based in our Bothell, Washington corporate office, the Social Media Manager will report directly to the Senior Director of Integrated Marketing and will be responsible for owning the strategy that takes Essentia’s social media to the next level. Leading the day-to-day management of all social media activity, this person will grow and scale reach and engagement across our social platforms through inspiring content and conversations. The ideal candidate is an overachiever with an extensive knowledge of social media, feels confident leading a team, and isn’t afraid to dive into data to understand and evaluate social media strategies and tactics.

 

POSITION RESPONSIBILITIES:

  • Work with Sr Director of Integrated Marketing to develop and implement a best in class social media strategy (including organic and paid) that maps to overarching marketing and brand strategies.
  • Lead day-to-day management of all social media activity in partnership with Social Media Community Coordinator—writing posts, scheduling content, managing social media calendar, monitoring conversations, engaging with fans, and gathering insights about channel/community performance.
  • Develop, own, and execute Essentia’s a social media content calendar that coordinates with Essentia marketing plan (on-going).
  • Partner with agencies and creative team on the development and execution of content and ensure appropriate brand/voice tone is maintained and is consistent with overall brand guidelines.
  • Lead implementation, management, execution of paid social advertising programming in coordination with creative and media agency.
  • Working with agency develop measurement framework including KPI and actively measure & monitor social media through analytics. Recommend and optimize programs accordingly
  • Manage social media budgets, work with vendors and internal teams to ensure proper execution of project objectives and scope of work.
  • Collaborate and integrate cross-functionally to ensure communications are amplified across social, supporting comms channel missions, generating awareness and increasing engagement.
  • Staying up to date on pop culture, current events, stories and trends to create relevant content.
  • Lead the development of standards, policies and rules of engagement for social media.
  • Working with marketing team leads, explore and develop new channels, content, and experiences that help Essentia reach communications goals.
  • Monitor trends in social media tools, applications, channels, design, and strategy as well as best practices for measuring the impact of social media campaigns.

SKILLS & REQUIREMENTS:

  • 5+ years of experience in social media and/or relevant editorial and digital marketing experience
  • Digitally-minded, strong knowledge of the social media landscape and platforms including Facebook, Twitter, Instagram, SnapChat, TikTok, YouTube etc.
  • Experience using social media to drive traffic to content.
  • Experience with social media ROI
  • Experience with influencer programs.
  • Knowledge and experience with social listening tools
  • Passion for and experience with creating social-first content, with a proven ability to think strategically about creative.
  • Experience mentoring junior team members and a willingness to collaborate.
  • Open to new trends and ideas.
  • Ability to effectively manage time, multi-task, and prioritize projects to meet deadlines.
  • Ability to communicate clearly and concisely.  
  • Ability to both think strategically and implement on a tactical level.

District Sales Manager

location:

Sacramento, CA

Department:

Sales

Type:

Full Time

Minimum Experience:

Experienced

+ expand


Essentia Water, the #1 supercharged ionized alkaline  water in the premium bottled water category, is looking for a talented and passionate individual to join our growing sales team. The District Sales Manager (DSM) is a critical role within the company  responsible for the execution of a go to market strategy that includes both DSD and  Direct Routes to Market that meets or exceeds annual objectives.

About the Position:

This DSM role involves street-level sales activity within an assigned geography. This is a supervisory role that includes people management responsibility.

Essential  Requirements:

To perform  this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made  to enable individuals with qualified disabilities to perform the essential functions.

In this role, the DSM is responsible for inside/outside sales plans and implementation of sales programs targeting a specific territory for Essentia. To be successful in this role, the DSM must focus on creating new business and increasing the customer base within the region.

  • Execute the developed  sales strategies, plans and advertising or promotional programs.  Ensure activities are in accordance to the developed  sales objectives.
  • Implements Sales strategies to deliver annual volume  objectives of the region.
  • Supervise sales activity for a defined territory, including resources and expenditures.  Hire, mentor, advise and evaluate sales team performance.
  • Continuously monitor and report competitive activities and  keep abreast of market trends.
  • Monitor the performance of distributors within the area.  Identify issues and take action to deal with them.
  • Promote and champion  Essentia's brand platform across all market segments - this includes but is not limited to the following:
  • Use the ShelvSpace app daily to record account calls, accomplishment, and opportunities.
  • Maintain and expand account and package distribution for maximized sales in the region.
  • Work with Distributor personnel and retailers to ensure sales, distribution and merchandising objectives are met.
  • Train and develop  Distributor sales personnel on brand standards to optimize sales performance.
  • Support Key Retailer Sales calls with RSM/FMM's as required.
  • Effectively leverage Field  Marketing resources with local retailers.
  • In conjunction with RSM, manage all sales expenses and budgets for assigned region.

Education and Experience:

  • At least 3-5 years business/sales experience or equivalent education.  College degree preferred.
  • Experience working for or with  DSD Distributors a must.
  • 1-2 years of people management experience preferred.
  • Account sales experience is a plus.
  • Working knowledge  of Microsoft office products.
  • Good command  of business mathematics with strong analytical skills.
  • Good written and verbal communication skills.
  • Exceptional initiative and self-starter focused on the bottom line.
  • Productive working in a collaborative, team environment with minimal  oversight.
  • Ability to comfortably lift 50 lbs.
  • Some overnight travel required.

Physical Demands and Work Environment:

While  performing the  duties of this job,  the employee  is  regularly required  to stand,  sit, talk, hear,  and use hands and fingers to operate a computer and telephone along with reaching. Specific vision abilities include close vision  requirements due to computer work. Moderate noise, ability to work in a confined area, and ability to sit at a computer for an extended period of time are also included. Ability to effectively communicate and work in a dynamic environment. 

Nothing in this job description restricts management's right to assign or reassign duties and responsibilities to this job at any time.  This position description is designed to outline primary duties, qualifications and job scope, but not limit our employees  nor the organization to just the work identified. It is our expectation that each employee will offer his/her services wherever and whenever necessary to ensure the success of the company.

The policy of Essentia Water, LLC. is to hire, train, and promote all persons in all job groups in accordance with law, without regard to race, color, religion, sex, sexual orientation, age, marital or military status,  national origin, gender identity, the presence of any sensory, mental or physical disability, genetic information, or any other status or characteristic protected by local, state, or federal law.

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Like-minded people competing, performing, creating and striving to be the best version of themselves. We believe in living passionately, purposefully and that good hydration is the key to unlocking your full potential

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