Essentia will make its debut in McCarthey Athletic Center at the Gonzaga Men’s Basketball Exhibition on November 1

 

BOTHELL, Wash., October 15, 2019 – Essentia, the pioneer of ionized alkaline bottled water in the U.S., has announced a partnership with Gonzaga Athletics as the official supercharged ionized alkaline water. This is Essentia’s first partnership with a collegiate team and second with a venue, the iconic Rose Bowl Stadium, which was announced in October 2018.

“Gonzaga Athletics is the epitome of overachieving, which is why this partnership makes so much sense and is a great opportunity for us,” said Karyn Abrahamson, Chief Marketing Officer, Essentia. “We look forward to the basketball season and keeping the Zags community hydrated every step of the way.”

Exclusive to the Gonzaga Men’s and Women’s Basketball team, Essentia will be the only bottled water available in McCarthey Athletic Center through the duration of the partnership. Essentia will be offered at season kickoff on November 1, 2019 and will be available through June 2021.

“We are thrilled to have Essentia Water partner with the Zags,” said Mark Livingston, Gonzaga Sports Properties General Manager. “The opportunity to work with a water partner like Essentia and provide a quality water experience for our fans in McCarthey Athletic Center for gamedays is something we are really looking forward to.”

Opened in 2004, the McCarthey Athletic Center is well known as one of the nation’s toughest home court advantages. The 6,000-seat area is recognized as one of the best student sections in the country and has been sold out for every men’s basketball game since the building opened. In addition to hosting basketball events, including the NCAA Women’s Basketball Championships First & Second Rounds, the McCarthey Athletic Center hosts non-athletic events such as concerts, banquets, graduations, meetings and receptions.

“We know fans are looking for premium items courtside and we’re excited to be the bottled water of choice for Gonzaga Athletics,” said Antonio Torres, Director of Experiential & Partnerships, Essentia.