Joe began at Complex full-time, just two years after getting the internship. He watched the digital staff grow from six to over 300 worldwide. Now he handles ideas, whether big or small, still finding a way to write about pop culture and sneakers…even hosting his own web series called Sneaker Shopping, taking artists and athletes to the best sneaker stores around the U.S. “My goal, ultimately, is that anyone who has a pair of sneakers where they say ‘I want this specific pair of sneakers,’ I want them to be aware of the Sneaker Shopping segment. I really want people to recognize the show through the footwear they’re wearing. I want the show to get that big.”
Well on its way, Sneaker Shopping recently surpassed its 100 episode and is available on cable channels MSG and Fuse. Currently the #1 footwear/style show on YouTube, it was awarded “Best Weekly Unscripted Series” at the Cynopsis Digital Awards in 2017.