ESSENTIA WATER NAMED BEST LABEL DESIGN
AT BEVERAGE DIGEST AWARDS 2018
Inaugural award program highlights creativity and spotlights innovators across the North American beverage industry
BOTHELL, Wash. (October 1, 2018) – Essentia, the pioneer of ionized alkaline water in the U.S., has received top honors at the inaugural Beverage Digest Awards under the category of Best Label Design. The award was announced at a ceremony during Beverage Digest Future Smarts on December 7 in New York City.
“It’s an honor to receive this award and a truly meaningful conclusion to what has been an exciting year of growth for Essentia,” said Ken Uptain, CEO and founder of Essentia Water.
The Beverage Digest Awards, which are organized by global food and drink experts Zenith Global, are designed to highlight creativity and spotlight the dynamic innovators within the beverage industry. Award recipients represent a wide array of established brands and recognize leaders in beverage design, formulation, technology, marketing and packaging. A panel of six industry experts selected winners from an original field of 90 entries in nine categories, assessing a number of criteria including market need, functionality of product, along with conceptualization and execution.
“In 2017, we introduced a new bottle label, along with revamped packaging and multi-pack designs, which are reflective of Essentia’s clear product point of difference and personality – a bold, impactful and aspirational lifestyle brand. We are incredibly proud of the design, and this recognition wouldn’t be possible without the efforts of my internal marketing team, specifically Tahne Davis, Essentia’s director of shopper marketing, as well as our branding agency, Retail Voodoo,” remarked Karyn Abrahamson, chief marketing officer of Essentia.
David Lemley, president and head of brand strategy at Retail Voodoo, added, “It’s always gratifying to be acknowledged for the work that we do, and this award is particularly satisfying as it represents the result of true collaboration between brand and agency.”
This award marks the latest recognition in what has been a banner year for the brand. In October, Essentia was awarded “Best Functional Water” and “Best Marketing Campaign” at the 2018 Global Bottled Water Awards in Evian, France. And earlier this year, the brand was also named Beverage Forum’s “Small Company of the Year” amidst top brands with $1 Billion in revenue or less. As Essentia has continued to outpace growth in the premium bottled water category – surpassing $183M in retail measured sales1 – the effort in developing a unique label design to resonate with its core millennial consumer is clearly hitting the mark.
About Essentia Water, LLC:
The first ionized alkaline bottled water offered in the United States, Essentia’s philosophy is that a better you starts with a better water. Headquartered in Bothell, WA, Essentia Water, LLC pioneered ionized alkaline water in 1998 and is known for its unique ionization process. The brand is now distributed in nearly 70,000 retailers across the United States. It’s the #1 alkaline water brand and the #1 selling bottled water brand in the natural channel6.In a clinical study conducted in 2016, Essentia was shown to be better at rehydrating7. To learn more about Essentia, please visit essentiawater.com or connect with Essentia on Facebook, Twitter, or Instagram.
1Results of a double-blind, placebo controlled clinical study with Essentia Water vs. a leading bottled water in healthy subjects over two hours following moderate aerobic exercise.